I've been an iPhone user for the past 7 years so I guess that would be my preferred model. But from a non-biased standpoint, I'd like to point out some of the downsides to iPhone that no one really talks about.
The biggest downsides are Apple's greed and the lack of expandable storage. (For some of the past gen models, we didn't get OLED displays like Samsung did unless we paid an extra couple hundred for the max version. The display resolution for some of the base models were also lowered to encourage people buy the max/pro versions (ie. iPhone 11). Same with storage sizes, there's no option to expand. Once you run out, it's either delete stuff or upgrade. For the Xs models, there was no 128 gb option, it was either lowest size (64gb) or the higher tier end at 256/512gb for additional costs.)
Most people stick with iPhone for iMessage and brand bias really, including myself lol. Anyway, if you're fine with that, iPhone 12 has OLED with 128gb option, so if you're curious to try, it'd be one of the better iPhone options to try.