Odds are they will keep doing so. They have enough money to not care, and is not like people`s criticizing are making their games sell any less. Unless what they do makes them look like the devil, which I don't think will as EA, Ubisoft and others do much worst for the Gamer, I don`t think they will ever change their ways just for criticizing.
Not saying that EA and Ubisoft are worst, as far as I am concern, Crunch and other terrible management "tactics", as well as direct and objective abuse, are rampant and common among these companies.