If the face is the first thing I see, then it becomes important, yeah. It's not a boner killer though. I like a variety of different looks and the most important thing to me is the attitude and body confidence of the girl(s) involved. If it's someone I'm not already familiar with and the only thing I'm seeing is her face, then it might mean the difference between me checking them out further but that's pretty rare really. I tend to check out the body and at least give a video a quick look to see how she performs before completely ruling out checking out more.