im assuming this is just more ethically sourced, since normal beef/meat at the moment is primarily coming from cows that are essentially tortured until they are slaughtered for meat. wont lie, i cant resist meat, but if it were to be ethically sourced like through the means of labs, i would honestly probably prefer that over normal meat, assuming it tasted the same, lol. plant-based meat products to me just have some weird taste to them that i cant get over lmao